In this world of technology, where everything is only a few clicks away. Whenever we want to watch or find something, need reviews on our favorite product, or find the restaurant for our favorite food. We pick up our phone and search for it on a search engine.
This search engine can be on Google, YouTube, Bing, or any other social media site. As you enter the query, plenty of results showed up on your screen. These search engine result pages (SERP) are the response to your query. These results did not appear out of the blue. However, there is a complete process behind it.
Here, search engine optimization (SEO) comes to work. It used a very complex algorithm to rank the results according to their relevancy. And expect you to get the most appropriate answers with high quality.
WHAT IS SEO?
SEO is the acronym of “search engine optimization.” It is a process of improving the visibility of the website in search engines' organic ranking. The more your site is visible to the search engine, the more likely you can attract visitors to your business.
HOW DOES SEO WORK?
However, have you ever thought, about how all of this has been happening?
So, here we explain to you how this magic happens.
Google or whatever search engine you are using has crawlers that move from site to site to gather info about all the content they have found on the internet. They collect the info such as title tags, page speed, social signals, backlinks, internal linking, and so forth.
And then arrange them in an index. This index is like a big library where a librarian (search engine) draws up a book (web page) that you look for at that time.
One of the success factors of SEO relies on the user's experience. Plus, how well does the web page answer the searcher? Or The searcher has found what they were searching for?
Moreover, there is no way to pay the search engine to rank higher on the search results. However, it is wholly based on merit.
If your website can provide trustworthy, most relative, and authoritative pages and enhance the searcher's search experience. Then you have more chances to rank on SERP. Along with this, the ranking of search results is based on multiple other factors.
SEO IN DIGITAL MARKETING
Certainly, SEO is the constitutive part of Digital Marketing because it makes it easy to find and easy to categorize the web page. Plus, among thousands of other companies, it helps your customer to find yours.
A study suggests that almost about 60-70% of all traffic generates from the search engine.
Reportedly, nearly 14 million searches are carried online by people every month to collect information about products and services. The more your website is visible in the search result, the more traffic your site will get.
Advertisement is the foremost requirement of any business. As the business goes online, advertising helps to fetch a great amount of digital traffic. Moreover, SEO gives you a platform for free advertising.
SEO is an unceasing process. It is constantly changing according to the behavior of the online customer. Thereby, it would be best to focus on your targeted audience, their preferences and dislikes, the accessibility of the website, and well-thought optimization ideas.
It is not possible to rank on SERP without bothering your users. However, the primary job is to think about the users. How they see the site, how much they are satisfied, and how long they stay would also influence the popularity of your website.